7N OPTS FOR A `VIDEO ENRICHED’ ONLINE PRESENCE
About 7N
7N A/S, based in Copenhagen, Denmark, is a consulting and training company with 20 years' market experience in complex system development. The company provides high-quality consulting services in both the private and public sectors, the main area of expertise being in the support and development of complex solutions introduced by clients' IT development departments. 7N also trains IT specialists in a wide range of professional fields.
As a founding principle, 7N employs only the best and most experienced IT consultants. In Denmark, the organisation currently places more than 250 specialised consultants, but remains operationally lean with around only a dozen employees in management, sales and administration.
The success of the Danish operation has seen 7N embark on a programme of international subsidiary expansion. Today, there are 7N companies in India, China, Norway, Poland, Holland, Sweden and now the UK, too.
Each subsidiary is unique and designed specifically to operate efficiently within the conditions and parameters of each country. What works in Denmark doesn't necessarily work in China but the country managers know how to optimise their territories and tailor their operations accordingly. However, all countries share common branding and the company's common ethos of honesty, business integrity and financial transparency.
Increasingly, there are contractors who have worked in one country who are relocating to another, transferring their skills to the new territory and maintaining their relationship with 7N – further evidence that people like working with 7N, some having done so continuously for 10 years or more.
The company's global reach brings with it increasing opportunities for clients and contractors alike – if you'd like to discuss the potential for working across the 7N network please get in touch – we'll be delighted to make the necessary introductions to our colleagues on your behalf.
Key Challenge
1. As a leading player in the consulting and training arena, 7N wanted to enable online video on their site using which they would educate visitors about 7N, its capabilities, offerings, network and positioning.
2. Their site has several video galleries and managing them in an uncomplicated and easy manner was required to ensure that their site is constantly refurbished with new video content. However, they were particular that the refurbishment happened with minimal human intervention.
3. They were particular about a platform which would integrate with their own home grown application.
4. They wanted an interface with high flexibility and minimal restrings.
Before choosing StreamingVideoProvider, 7N looked at several other vendors but decided to choose StreamingVideoProvider because after discussing with the StreamingVideoProvider’s management and engineering team, they were convinced that the StreamingVideoProvider platform would provide the correct interface for their website. Their initial discussions convinced them that the integration capabilities of the platform compared to other solutions in the marketplace was much higher and finally, the StreamingVideoProvider’s team could match their accelerated deadline to enable their online video module with minimal delay.
Solution
While the integration process was underway and they readied their frontend to include video broadcast, 7N started using the preconfigured “TV Channel” which enables users to create and customize their own TV channels creating a great experience for viewers. TV channel playlist is a combination of a main video player, playlist of videos, and a search engine – all generated with one click of a button! Ideal for users who are looking to publish many videos in the form of a playlist, with one-time embed code integration, 7N decided to use this feature immediately, as the playlist can be controlled later, without the need to modify the embed code any further. Once published in their website, 7N could immediately add videos to the playlist.
Business Benefits
Pre- launch benefits:
· Easy to create and launch.
· One-off time html code integration.
· Full remote control over the entire TV channel.
· Video uploads made via SVP control panel, via external uploaders embedded on your own website or via source FTP/HTTP folders.
Post launch benefits:
· Automated publishing feature which allows 7N to automatically publish the uploaded videos to the playlist or preview them first and then manually publish them.
· Unlimited number of videos in the playlist.
· Provides them with HDTV quality with an instant playback, which is extremely important as their content is mostly HD quality.
· With more than 23 videos ranging in length from less than a minute to close to an hour of broadcast time and file sizes reaching up to more than 150Mb, 7N’s videos have been played nearly 20000 times in a 24 month time span.
· 7N’s videos play instantly with zero buffering.
“During our deployment process we have been in close contact with the SVP engineers and have had a very smooth handling of any issues that we have faced in building our front end for the video site. We are now starting to use HD video on all new productions and the StreamingVideoPlatform has the necessary capabilities."
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